Sources reviewed 26 October 2026 · Predictions are GLOSSAIRE opinion
What makeup trends could define 2027? GLOSSAIRE is watching expressive makeup built around one standout feature—a graphic eye, a sculptural lash or an unexpected lip combination—and the creative identity of artist-founded beauty brands.
These are forecasts informed by documented 2026 signals and established founder stories. They are not confirmed 2027 consumer behaviour, sales results or future house appointments.
2027 forecast · International
One Amplified Detail
Our forecast is expressive makeup edited down to one decisive element: a graphic eye, sculptural lash or unusual lip combination.
This is GLOSSAIRE opinion, not a confirmed runway trend. Pinterest’s October 2026 report provides the starting signal: growing interest in amplified details and highly specific looks.
Our bet is that wearable versions will retain one strong feature rather than translating every theatrical element at once. The prediction could be wrong; no 2027 market outcome is established by the source.
2027 forecast · Dublin
The Irish Founder Story
We expect continued editorial interest in Irish artist-founded brands—not a made-up national blush movement or a promised couture appointment.
Aimee Connolly and Keilidh Cashell have documented founder stories in Sculpted by Aimee and KASH Beauty. These are independent businesses with named founders; neither story requires an invented Paris-house title to matter.
GLOSSAIRE’s forecast: the strongest Irish beauty coverage will increasingly examine founder-led product design and the relationship between an artist’s practice and a brand’s identity. This is an editorial expectation, not a sales projection or an awards nomination.
How to try a one-detail makeup look
GLOSSAIRE’s styling suggestion: choose the feature you want to emphasise and let the rest of the face support it. This is an interpretation of our forecast, not a technique endorsed by a named artist.
- Graphic eyes: make one deliberate liner shape the focal point, with quieter lips.
- Statement lips: explore an unusual colour or finish while keeping the eye makeup restrained.
- Expressive lashes: use lash shape as the feature rather than adding every bold element at once.
A forecast is not the runway record
A show credit tells us who created a documented look; a trend prediction is an interpretation of where beauty might go. Our broader trend report keeps archives, current signals and next-year forecasts separate. We do not attach an artist or fashion house to a future look without evidence.