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The international journal of makeup fashion
The artists behind the great houses, the independent Irish beauty founders, and the runway looks worth following. Documented credits and a distinct view of what might come next.
The Index
The artists who decide the face
Ireland
Hayley Coleman
Bridal and beauty makeup artist; founder, Perfecting Makeup Academy
Polished bridal and beauty makeup built on MAC counter training and fifteen years of Irish clientele.
MAC — Galway counter team, joined 2010 · Carraig Donn — seasonal campaign photoshoots · TV3 Ireland AM — on-air makeover segments
United Kingdom
Pat McGrath
Makeup artist and founder, Pat McGrath Labs
Reflective skin, theatrical colour and couture-scale transformation.
Maison Margiela — Artisanal 2024 show · Dior — couture work with John Galliano · Pat McGrath Labs — founder
United Kingdom
Val Garland
Makeup artist; L’Oréal Paris appointment announced in 2017
Punk energy and expressive colour, from runway to mass beauty.
L’Oréal Paris — Global Makeup Director appointment, 2017 · Erdem — runway · Preen — runway
United Kingdom
Isamaya Ffrench
Makeup artist and founder, ISAMAYA
Sculptural experimentation, prosthetics and unconventional beauty.
ISAMAYA — founder · Byredo — historical beauty direction · Junya Watanabe — agency-listed client
United Kingdom
Lisa Eldridge
Makeup artist, author and beauty founder
Skin-first precision and a historian’s understanding of colour.
Lancôme — Makeup Creative Director appointment, 2015 · Chanel — historical creative work · Shiseido — historical creative work
Ireland
Aimee Connolly
Makeup artist and founder, Sculpted by Aimee
Wearable complexion makeup developed from an artist’s practice.
Sculpted by Aimee — founder
Trend Report
What the houses are wearing now
Paris · October 2026 · archive reference: January 2024
After the Porcelain Face
Pat McGrath’s Margiela Artisanal 2024 look remains a reference for extreme surface finish. The original credit belongs to one show, not an invented season-wide movement.
Milan / Paris · Career record · reviewed October 2026
Colour Without a National Stereotype
Lucia Pica’s documented Chanel and Byredo roles offer a more useful account of Italian artistry than an unsupported claim that Milan has abandoned lip liner.
Tokyo / New York · Brand record · US launch 2023
Tokyo Colour, Beyond Minimalism
Kanako Takase’s ADDICTION TOKYO creative direction is a documented Japanese beauty story—not evidence that every Japanese runway is a study in negative space.
The Kohl Room
Appointments and industry analysis
The Appointments Have Names
Guerlain, YSL Beauty and Armani Beauty: the documented appointments, without an invented hotel-bar rumour.
Irish Artistry, With Ownership
Aimee Connolly and Keilidh Cashell have real founder stories. Neither needs an invented couture credit.
A Runway Image Is Not a Search Trend
McGrath’s porcelain couture and Pinterest’s maximalism report are different kinds of evidence. Both deserve their proper context.
Awards 2026
This year's documented winners
- MUAHS Guild Awards · Best Contemporary Make-Up — Feature-Length Motion PictureHeba Thorisdottir, Mandy Artusato
- MUAHS Guild Awards · Best Period and/or Character Make-Up — Feature-Length Motion PictureKen Diaz, Siân Richards, Ned Neidhardt, Allison LaCour, Lana Mora
- MUAHS Guild Awards · Best Special Make-Up Prosthetics — Feature-Length Motion PictureMike Hill, Megan Many
- MUAHS Guild Awards · Best Make-Up — Commercials & Music VideosSarah Tanno, Phuong Tran
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Trends, gossip and awards intelligence from six fashion capitals, every Thursday.