The runway record, and what comes next

For Maison Margiela’s Artisanal 2024 show, McGrath created a porcelain-like finish that became a major beauty talking point. In her Vogue interview she describes the preparation and experimentation behind the result. It was a complete character treatment, not simply clear gloss brushed over bare eyelids.

GLOSSAIRE’s reading: the lasting idea is makeup as material. Reflection, opacity and surface texture can alter the face as decisively as a new colour. That interpretation is ours; the show and artist credit are documented.

Naples-born Lucia Pica held Chanel’s Global Creative Makeup and Colour Designer role for six years. Her official biography dates her subsequent Byredo creative image and makeup partnership to 2022–2026. These are specific creative relationships, not proof that every Milan runway is wearing the same red lip.

GLOSSAIRE’s reading: follow the artist’s collection and image work rather than reducing a national scene to one finish. Colour direction is a practice that travels between houses and markets.

KOSÉ’s announcement for ADDICTION TOKYO’s US launch identifies Kanako Takase as Global Creative Director and credits her work on collections and campaign images. The source grounds a real connection between a Japanese makeup brand and international image-making.

GLOSSAIRE’s reading: Japanese artistry should not be confined to a single aesthetic label. An artist’s range of colour, texture and image work matters more than a shorthand national stereotype.

Pinterest calls the direction “Makeup Maximalism”: anything from one amplified detail to a full expressive look. Its October 2026 report cites increased searches for sculptural lashes, graphic liner and unexpected colour. The evidence concerns Pinterest users and searches, not sales across the beauty market.

GLOSSAIRE’s reading: the interesting development is specificity. Consumers are looking for particular references and details rather than one face that everyone is expected to reproduce.

This is GLOSSAIRE opinion, not a confirmed runway trend. Pinterest’s October 2026 report provides the starting signal: growing interest in amplified details and highly specific looks.

Our bet is that wearable versions will retain one strong feature rather than translating every theatrical element at once. The prediction could be wrong; no 2027 market outcome is established by the source.

Aimee Connolly and Keilidh Cashell have documented founder stories in Sculpted by Aimee and KASH Beauty. These are independent businesses with named founders; neither story requires an invented Paris-house title to matter.

GLOSSAIRE’s forecast: the strongest Irish beauty coverage will increasingly examine founder-led product design and the relationship between an artist’s practice and a brand’s identity. This is an editorial expectation, not a sales projection or an awards nomination.

McGrath’s Margiela work sits at the intersection of fashion image, performance and transformation. Vogue’s artist interview is the record for the look’s authorship and development.

The archive preserves that specific moment. GLOSSAIRE makes no unsupported claim that a single show retired a technique across an entire industry.